You probably noticed that in recent years more and more celebrities are launching their personal beauty brands, which as expected immediately gain huge popularity and hype. While being big supporters of innovation and creativity, as a small brand with a unique character which literally started from scratch, we believe that as consumers we need to have a little more critical thinking when choosing to buy a product.
Have you ever bought a product just because it is from your favorite celebrity’s brand or has gained viral status due to its “celebrity” nature? If so, before proceeding with the purchase of the specific product, did you look into the values, the mission and the research that was done (if it was done) of the brand?
A lot of times we give in to the temptation of buying something “viral”, without paying the necessary attention to what we are buying. In this way, we may be sacrificing quality and uniqueness on the altar of “popularity”, thus supporting brands that became popular overnight just because there is a popular person behind them while ignoring other innovative small businesses which demonstrate their passion by putting it into research and fight to gain a place in the market.
As a small brand based on research, innovation and with natural beauty as its core element, we want to take this opportunity to encourage you every time you think about shopping something, to first ask yourself: “Why am I choosing to shop this particular product?”
There is no doubt that several celebrity brands can offer wonderful and qualitative products. However, when you choose to shop from a small brand, remember that you are also supporting the dream of its creator who in a globalized market with infinite popular brands, is fighting to stand out with his/her uniqueness.
For six years now, we have been trying to create products that, in addition to being natural, will meet your needs and requirements. With your constant support we have managed to make our dream come true and implement our vision and goals.
So thank you for trusting and supporting us, encouraging us to continue working with the same love and passion that we started with. We promise to always offer you qualitative, innovative and effective products that will upgrade your beauty routine and make you feel the best version of yourself.
With love,
The CP Herbalist Team
